• Georgi Atanasov

3D models & 360 Media Shine in VR

360 Media

On the picture - our team is testing the multiplayer+VoIP feature before deploying


360° media - mono or stereoscopic - gets more and more adopted. The 360-viewers on the web are as good as they come, but they are still visualized on a 2-dimensional display. To take the most out of it and for complete immersion in the photo/video, however, a 3-dimensional display is needed. A head-mounted VR device is the perfect such display.


For some time we've been working with a partner on enabling a use case for them. One of the levers that triggered a conversation around the advantages of VR, was a 360 monoscopic video that we shot of their office. When they saw it in VR, they said that this thing has a potential and we continued with building the use case for them.



3D Models


A capture of a use case where we present a 3D model to prospects


Another strong presentation feature of VR is viewing 3-dimensional models. It is one thing to see a projection of a real 3-dimensional object on the 2-dimensional space and a completely different story to view it in 3D. When visualized on the 2D space, a 3D object goes through a transformation matrix that projects each point of this model on its corresponding 2D point. This process skews and distorts proportions and dimensions. Our brain tries to restore the original 3D object from the 2D projection, but this process is subjective and largely depends on how each individual brain processes visual information.


Try it for Yourself


If have an Oculus - Quest or Rift - device and you are curious to see it for yourself just drop us a line on the instant chat or request the demo through our form.

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